Looks like Makeup.
Acts like Skincare.

Fall 2026
Role: Art Direction + Design Lead

Every finish? Yes.
Every shade? Yes.
All kinds of coverage? Yes. And…
Skincare-powered formulas

Makeup? Skincare? Yes.

Clinique has multiple offerings for foundations, each with their own unique skincare benefits. I needed to create a cohesive visual flow to bring them all together, celebrating them as a unified brand moment, and as individual products. I introduced a visual language of match-cuts and circular movements within the footage, echoing Clinique’s iconic rounded packaging. A diverse cohort of models and texture photography brought the products to life, showing off the wide range of shades and finishes.

Creative Directors: Jenn McManus, Laura Fitzgerald
Copy: Brenna McDuffie
Photography + Video: Betina du Toit, Katie McCurdy, Cason Latimer