Moisture Surge Body Hydrator

Spring 2025
Role: Lead Art Director

Moisture Surge 100H devotees had long been using the product on their entire body, but the small jar only went so far. Enter Moisture Surge Body Hydrator: a body lotion with the Clinique promise of fragrance free and sensitive skin safe testing.

Our campaign directly referenced consumer’s love affair with Moisture Surge, pulling in real reviews and highlighting every moisture-locking ingredient. The program also introduced Clinique’s photographic approach to bodies: always skin-first, with a focus on real product application and glowy payoff.

Creative Directors: Jenn McManus, Laura Fitzgerald
Copy Director: Jenny Mitschke
Photography + Video: Betina du Toit, Adam Friedlander
Motion Design: Shirley Wang