Clinique Smart Clinical Repair

Spring 2024
Role: Art + Design Direction

Rounding out the Smart Clinical Repair franchise, Clinique launched Smart SPF in Spring 2024. The campaign needed to call out the newness of Smart SPF, while still supporting the existing Smart franchise products. I visually positioned the product as the daytime foil to the beloved Smart Wrinkle Correcting Cream, proving that customers can fight wrinkles both day and night.

Creative Directors: Jenn McManus, Laura Fitzgerald
Copy: Jenny Mitschke
Photography + Video: Matthew Chaves, Katie McCurdy
CGI: RESN